Role
Creative Designer
Scope
A+ Content · Catalogue · Visual Systems
SKUs
10+ Products across 5 categories
Challenge
One brand system that flexes from pre-workout aggression to collagen elegance — without losing coherence.
10+
SKUs across performance & wellness
5×
Categories — each with distinct visual logic
1
Unified system that scales to new SKUs without rebuilding
High contrast, aggressive diagonals, per-flavour accent colours. Ingredient callouts isolated so buyers can scan fast.
Rich brown tones echoing dark chocolate. Absorption science visualised as illustration — not bullet points.
Bubble-motion graphics, high-chroma flavour colours. Product demo sequence shows the fizz experience, not just the result.
Cooler oceanic tones. EPA & DHA called out individually — wellness buyers research before buying, they respond to specifics.
Blush & rose gold palette. Skin elasticity leads the hierarchy. Same structural grid, completely different emotional register.