Vasu Rao — Creative Designer
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Delhi, India · Creative Designer

VASU
RAO®

Brand · Packaging · Identity · 4 Years

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Delhi, India  ·  Open to work

THE LAST
DESIGNER

You'll need to hire.

Hey there! I'm Vasu,
a Delhi-based designer with 4 years of experience.
I do a lot of things, the heart of it would be weaving
meaningful stories through chaos.

View Work ↓ LinkedIn ↗
Packaging DesignBrand IdentityA+ ContentFMCGVisual StorytellingNutrabayBaeman ClothingPrint ReadyShelf Impact Packaging DesignBrand IdentityA+ ContentFMCGVisual StorytellingNutrabayBaeman ClothingPrint ReadyShelf Impact
(00)(Best Work — All Projects)

Six projects. All open. Scroll through everything — no clicking into separate pages needed.

(01) Nutrabay®
A+ Content · Packaging · Social Assets · © 2025
RageX Hero
RageX® — A+ Hero
BioAbsorb Hero
BioAbsorb® Whey
Creafizz Hero
Creafizz® Creatine
RageX A+ Banner
RageX® A+ Banner
BioAbsorb Dark Chocolate
BioAbsorb® Dark Choc
Creafizz A+ Banner
Creafizz® A+ Banner
Collagen A+ Banner
Collagen® Beauty
A+ ContentPackagingSocial AssetsFMCG
View Full Case Study ↗
(02) Project Work®
Freelance · Social Media · Skincare · © 2025
LED Mask Effect Your Mood
LED Mask — Skincare
Skincare Myths
Skincare Myths
Cetaphil Skincare Routine
Cetaphil Routine
Life Cycle of a Facial
Facial Lifecycle
Glass Skin Facial
Glass Skin
Your Skin Best Friend
Skin Best Friend
FreelanceSocial MediaSkincare
View Full Project ↗
(03) FMCG Packaging®
Packaging · International · Print Ready · © 2024
Product 01 — Series I
Series I · Product 01
Product 02 — Series I
Series I · Product 02
Product 03 — Series I
Series I · Product 03
Product 05 — Series II
Series II · Product 05
Product 06 — Series II
Series II · Product 06
Product 07 — Series II
Series II · Product 07
Product 11 — Series III
Series III · Product 11
Full Collection — Series I
Full Collection · Series I
PackagingInternationalPrint Ready
View Full Case Study ↗
(04) Brand Collateral®
Identity · Print & Digital · © 2023
Jewell Billboards

Billboards — OOH

Brand Campaign

Duval Billboard

Duval 2-in-1

OOH Advertising

Colour Book Cover

Colour Book

Customer Experience

Dealer Incentive

Dealer Program

B2B Sales Enablement

Colour Theory Guide

Product Brochure

Colour Theory Guide

Wood Coating Range

Product Sheet

Wood Coating Range

IdentityPrint & Digital
View Full Case Study ↗
(05) Baeman Clothing®
Brand Strategy · Independent · 0→1 · © 2022
Baeman Instagram Carousel
Instagram Carousel
Social Media Grid System
Social Grid System
Rose Collection Campaign
Rose Collection
Flipkart Storefront
Flipkart Store
Men's Jacket Listing
Flipkart Listing
Brand StrategyIndependentApparel0→1
View Full Project ↗
(06) Project — Tilliput®
Brand Design · Independent · © 2023
Tilliput Brand Overview
Brand Overview
Tilliput Logo Design
Logo Design
Tilliput Colour Palette
Colour Palette
Tilliput Typography
Typography System
Tilliput Brand Applications
Brand Applications
Tilliput Social Media
Social Media System
Brand DesignIndependent
View Full Project ↗
(02)(About Me)

Hey, I'm Vasu — a Delhi-based Creative Designer with 4 years of experience. The heart of it? Weaving meaningful stories through chaos.

Currently at Nutrabay, bridging the sentiment of people to brand — packaging, social assets, and high-conversion A+ imagery across multiple SKUs.

Packaging
Brand Identity
FMCG
A+ Content
Print Ready
Visual Systems
Nutrabay work
(03)(Journey)
2025
Present
Full-timeCurrent

Nutrabay

Creative Designer crafting packaging, social media assets, and conversion-focused A+ content for India's leading sports nutrition brand.

PackagingA+ ContentSocial AssetsFMCG
2024
In-officeFull-time

Krishna Overseas

Full-time designer contributing to FMCG packaging, brand identity, and print-ready design across domestic and international consumer goods clients.

PackagingFMCGPrint Design
2023
In-officeFull-time

Jewell Paints

Brand collateral, OOH advertising, and print design across multiple formats — from 40ft billboards to product brochures and dealer-facing materials.

Brand CollateralPrint DesignOOH
2022
Founder0 → 1

Baeman Clothing

Founded an independent clothing brand — explored unit economics, brand strategy, and storytelling hands-on from 0 to 1.

Brand StrategyApparelStorytelling
(04)(Outside the Studio)
Swimming
Swimming
Escaping gravity.
Travelling
Travelling
Collecting stories.
Sweet therapy
Sweet Therapy
Having a treat.
Running
Running
Chasing endorphins.

(05) — Contact

LET'S
DO
SOMETHING
TOGETHER.

Got a brand to build, a product to launch, or a design problem that needs solving? Drop me a line — I read every email.

raovasurv@gmail.com → I usually reply within 24 hours

What we could make —

Brand Identity
Logo, colour system, typography — the full visual language for your brand from scratch.
Packaging Design
Shelf-ready packaging that stands out and converts — from concept to print-ready files.
A+ Content & Catalogue
High-conversion product imagery and A+ modules for Amazon, Flipkart, and D2C storefronts.
Brand Collateral
Social assets, pitch decks, and print materials that keep the brand consistent everywhere.
Something else entirely
Have an idea that doesn't fit a box? Even better — let's talk.
Delhi, India · Open to full-time & freelance
LinkedIn ↗ Résumé ↗ Email ↗