FMCG Packaging — Consumer Goods · Vasu Rao

Case Study · FMCG Packaging · Consumer Goods

FMCG
Packaging
Collection®

Category

FMCG · Food · Health

Projects

10+ Packaging Designs

Type

Print Ready

Scope

Pouch · Can · Jar · Box

Scroll to explore
Packaging Design FMCG Brand Identity Print Ready Shelf Impact Consumer Goods Food & Health International Packaging Design FMCG Brand Identity Print Ready Shelf Impact Consumer Goods Food & Health International
(01) Collection — Series I
FMCG Packaging Brand Identity
01 Product 01 — Series I
Product 01
Series I · FMCG
02 Product 02 — Series I
Product 02
Series I · FMCG
03 Product 03 — Series I
Product 03
Series I · FMCG
Series I — Full Collection Overview
Full Collection — Series I
Brand System · Overview
(02) Collection — Series II
FMCG Packaging Consumer Goods
05 Product 05 — Series II
Product 05
Series II · FMCG
06 Product 06 — Series II
Product 06
Series II · FMCG
07 Product 07 — Series II
Product 07
Series II · FMCG
08 Product 08 — Series II
Product 08
Series II · FMCG
09 Product 09 — Series II
Product 09
Series II · FMCG
10 Product 10 — Series II
Product 10
Series II · FMCG
(03) Collection — Series III
FMCG Packaging Consumer Goods
11 Product 11 — Series III
Product 11
Series III · FMCG
12 Product 12 — Series III
Product 12
Series III · FMCG
13 Product 13 — Series III
Product 13
Series III · FMCG
(Overview)(FMCG Packaging · Consumer Goods)
Scope

Food · Health · Snacks · Condiments

Formats

Stand-up Pouch · Can · Jar · Box

Markets

India domestic

Challenge

Shelf impact at 1.5 seconds — communicate brand, flavour, and trust instantly.

(Impact)(Numbers)

10+

Packaging designs across food & health categories

5+

Distinct brand identities within one cohesive system

4

Packaging formats — pouch, can, jar, box

1

Market — India domestic

(Design Thinking)(Per-Series Decisions)
Series I
3 SKUs · Brand System

Cohesive visual system across three SKUs — consistent structure and typographic language with colour-coded differentiation per variant. Full overview shot anchors the collection as a unified shelf presence.

Series II
6 SKUs · Consumer Goods

Wider range with stronger per-SKU identity — each product carries its own visual weight while remaining part of the broader brand family. Appetite-driven 3D renders communicate product quality and premium positioning at a glance.