Brand Collateral Designer
Billboards · Colour Books · Brochures · Dealer Programs
Full-time at design agency, 2023
Unified brand voice across every format — from 40ft billboard to 4-page brochure.
6+
Collateral types across print & digital
OOH
Billboard campaigns for Jewell & Duval sub-brand
360°
Brand coverage — consumer, trade, and dealer-facing
2×
Brands in one system — Jewell and Duval sub-brand
Bold hierarchy for distance readability. Key message in 5 words max. Separate colour language for Jewell vs. Duval sub-brand to differentiate at a glance.
Shades shown in real room settings — not swatches alone. Colour psychology informed the layout sequence to guide purchase decisions.
B2B audience needs clarity over style. Complex reward structures simplified into scannable tiers. Credibility cues given equal weight to promotional copy.
Three distinct formats — colour theory guide, technical sheet, product portfolio. Same brand system, three different information densities.