Delhi, India · Creative Designer

VASURAO®

Brand · Packaging · Identity · 4 Years

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Delhi, India  ·  Open to work

THE LAST
DESIGNER

You'll need to hire.

I'm Vasu, a Delhi-based brand and packaging designer with 4 years across FMCG, D2C and sports nutrition. The heart of it is weaving meaningful stories through chaos.

(01)(Selected Work)

Projects across brand identity, packaging and A+ content. Click any image to see it full size, or open a case study for the thinking behind it.

(01)

Urban Money®

Brand Strategy · Identity System · Guidelines · © 2026
Urban Money billboard: Money CAN buy happiness
Billboard — Money CAN Buy Happiness
Urban Money pylon with the arrow element
Pylon — Arrow Element
Urban Money underpass billboard: One that is confirmed is for UM
Underpass — One That Is Confirmed
Urban Money square social post
Social Post
Urban Money Pune office inauguration invitation
Office Launch Invite
Urban Money roadside hoarding: One that is confirmed is for Urban
Roadside Hoarding
Brand StrategyIdentity SystemGuidelinesOOHSocial
View full case study ↗︎
(02)

Square Yards®

OOH Campaign · Bus Wraps · Billboards · © 2026
Square Yards bus wrap on Marine Drive, Mumbai: Oye! Tera dhyaan kidhar hai?
Bus Wrap — Marine Drive, Mumbai
Square Yards double-decker wrap, rear three-quarter view
Double-Decker — Your Place or Mine?
Square Yards billboard on Bengaluru Outer Ring Road: AI can answer everything!
Billboard — AI Can Answer Everything
Square Yards double-decker driver side: India's largest real estate platform
Double-Decker — Driver Side
Square Yards single-decker wrap with Oye! Tera dhyaan kidhar hai? on the rear
Single-Decker — Office Routes
Square Yards billboard on NH-10: Theka kitni door hai?
Highway — Theka Kitni Door Hai?
OOHBus WrapsBillboardsCampaignReal Estate
View full case study ↗︎
(03)

Nutrabay®

A+ Content · Packaging · Social Assets · © 2025
RageX A+ hero
RageX® — A+ Hero
BioAbsorb whey
BioAbsorb® Whey
Creafizz creatine
Creafizz® Creatine
RageX A+ banner
RageX® A+ Banner
BioAbsorb dark chocolate
BioAbsorb® Dark Choc
Creafizz A+ banner
Creafizz® A+ Banner
Collagen A+ banner
Collagen® Beauty
A+ ContentPackagingSocial AssetsFMCG
View full case study ↗︎
(04)

FMCG Packaging®

Krishna Overseas · Packaging · International · Print Ready · © 2024
FMCG series I product 01
Series I · Product 01
FMCG series I product 02
Series I · Product 02
FMCG series I product 03
Series I · Product 03
FMCG series II product 05
Series II · Product 05
FMCG series II product 06
Series II · Product 06
FMCG series II product 07
Series II · Product 07
FMCG series III product 11
Series III · Product 11
FMCG full collection series I
Full Collection · Series I
PackagingInternationalPrint Ready
View full case study ↗︎
Featured Work  ·  Food Packaging

FOOD
PACKAGING®

3 Categories  ·  22 Pieces  ·  Print Ready

Scroll to explore ↓
(02) (Food Packaging — All Categories)
(01)

SAGE — Wellness Meals®

7 Pieces · Pouch Packaging · FMCG · © 2025
SAGE full range hero shot
Full Range — Hero Shot
SAGE three variants
Three Variants
SAGE noodles pack detail
Noodles — Detail
SAGE turkey lentil-chili pouch
Turkey Lentil-Chili
SAGE lifestyle shot
Lifestyle Shot
SAGE campaign full set
Campaign — Full Set
SAGE pack detail
Pack Detail
Flexible PackagingFMCGPouch DesignPrint ReadyRetail Shelf
(02)

Instant Meals — Lifestyle®

7 Pieces · Convenience Food · D2C · © 2025
Instant meals picnic spread
Picnic Spread
Instant meals campaign portrait
Campaign — Portrait
Instant meals late night fridge
Late Night — Fridge
Instant meals morning kitchen
Morning Kitchen
Instant meals overhead flatlay
Overhead Flatlay
Instant meals convenience store shelf
Convenience Store
Instant meals lifestyle campaign
Lifestyle — Campaign
Convenience FoodD2CLifestyle PhotographyCampaign
(03)

Health Snacks & Granola®

8 Pieces · Functional Food · Premium · © 2025
Health snacks table spread
Table Spread — Hero
Multiple snack pouches
Multiple Pouches
Person holding snack pack
Person Holding
Box and bowl mix
Box Bowl Mix
Oat of the Ordinary packaging
Oat of the Ordinary
SAGE repack
Sage — Repack
Granola kitchen lifestyle
Kitchen — Lifestyle
Granola warmth
Granola — Warmth
Functional FoodPremiumGranolaShelf ImpactInternational
(03)(More Work)
(01)

Project Work®

Freelance · Social Media · Skincare · © 2025
LED mask skincare post
LED Mask — Skincare
Skincare myths post
Skincare Myths
Cetaphil routine post
Cetaphil Routine
Facial lifecycle post
Facial Lifecycle
Glass skin post
Glass Skin
Skin best friend post
Skin Best Friend
FreelanceSocial MediaSkincare
View full project ↗︎
(02)

Brand Collateral®

Identity · Print & Digital · © 2023
Jewell Paints billboards

Billboards — OOH

Brand Campaign

Duval 2-in-1 billboard

Duval 2-in-1

OOH Advertising

Colour book cover

Colour Book

Customer Experience

Dealer incentive program

Dealer Program

B2B Sales Enablement

Colour theory product brochure

Product Brochure

Colour Theory Guide

Wood coating range product sheet

Product Sheet

Wood Coating Range

(03)

Baeman Clothing®

Brand Strategy · Independent · 0→1 · © 2022
Baeman Instagram carousel
Instagram Carousel
Baeman social media grid system
Social Grid System
Baeman rose collection campaign
Rose Collection
Baeman Flipkart storefront
Flipkart Store
Baeman men's jacket Flipkart listing
Flipkart Listing
Brand StrategyIndependentApparel0→1
View full project ↗︎
(04)

Project — Tilliput®

Brand Design · Independent · © 2023
Tilliput brand overview
Brand Overview
Tilliput logo design
Logo Design
Tilliput colour palette
Colour Palette
Tilliput brand applications
Brand Applications
Tilliput social media system
Social Media System
Brand DesignIndependent
View full project ↗︎
(04)(About Me)

Hey, I'm Vasu — a Delhi-based Creative Designer with 4 years of experience. The heart of it? Weaving meaningful stories through chaos.

Currently at Nutrabay, bridging the sentiment of people to brand — packaging, social assets, and high-conversion A+ imagery across multiple SKUs.

PackagingBrand IdentityFMCGA+ ContentPrint ReadyVisual Systems
Nutrabay work
(05)(Journey)
2025
Present
Full-timeCurrent

Nutrabay

Creative Designer crafting packaging, social media assets, and conversion-focused A+ content for India's leading sports nutrition brand.

PackagingA+ ContentSocial AssetsFMCG
2024
In-officeFull-time

Krishna Overseas

Full-time designer contributing to FMCG packaging, brand identity, and print-ready design across domestic and international consumer goods clients.

PackagingFMCGPrint Design
2023
In-officeFull-time

Jewell Paints

Brand collateral, OOH advertising, and print design across multiple formats — from 40ft billboards to product brochures and dealer-facing materials.

Brand CollateralPrint DesignOOH
2022
Founder0 → 1

Baeman Clothing

Founded an independent clothing brand — explored unit economics, brand strategy, and storytelling hands-on from 0 to 1.

Brand StrategyApparelStorytelling
(06)(Outside the Studio)
Swimming
Swimming
Escaping gravity.
Travelling
Travelling
Collecting stories.
Sweet therapy
Sweet Therapy
Having a treat.
Running
Running
Chasing endorphins.
Delhi, India · Open to full-time & freelance