Vasu Rao — Creative Designer
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Delhi, India · Creative Designer

VASU
RAO®

Brand · Packaging · Identity · 4 Years

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Delhi, India  ·  Open to work

THE LAST
DESIGNER

You'll need to hire.

Hey there! I'm Vasu,
a Delhi-based designer with 4 years of experience.
I do a lot of things, the heart of it would be weaving
meaningful stories through chaos.

View Work ↓ LinkedIn ↗
Packaging DesignBrand IdentityA+ ContentFMCGVisual StorytellingNutrabayBaeman ClothingPrint ReadyShelf Impact Packaging DesignBrand IdentityA+ ContentFMCGVisual StorytellingNutrabayBaeman ClothingPrint ReadyShelf Impact
Featured Work  ·  Food Packaging

FOOD
PACKAGING®

3 Categories  ·  22 Pieces  ·  Print Ready

(00) (Food Packaging — All Categories)
(01) SAGE — Wellness Meals®
7 Pieces · Pouch Packaging · FMCG · © 2025
Full Range Hero
Full Range — Hero Shot
Three Variants
Three Variants
Noodles Detail
Noodles — Detail
Turkey Lentil-Chili
Turkey Lentil-Chili
Lifestyle Shot
Lifestyle Shot
Campaign Full Set
Campaign — Full Set
Pack Detail
Pack Detail
Flexible PackagingFMCGPouch DesignPrint ReadyRetail Shelf
(02) Instant Meals — Lifestyle®
7 Pieces · Convenience Food · D2C · © 2025
Picnic Spread
Picnic Spread
Campaign Portrait
Campaign — Portrait
Late Night Fridge
Late Night — Fridge
Morning Kitchen
Morning Kitchen
Overhead Flatlay
Overhead Flatlay
Convenience Store
Convenience Store
Lifestyle Campaign
Lifestyle — Campaign
Convenience FoodD2CLifestyle PhotographyCampaign
(03) Health Snacks & Granola®
8 Pieces · Functional Food · Premium · © 2025
Table Spread Hero
Table Spread — Hero
Multiple Pouches
Multiple Pouches
Person Holding
Person Holding
Box Bowl Mix
Box Bowl Mix
Oat Packaging
Oat of the Ordinary
Sage Repack
Sage — Repack
Kitchen Lifestyle
Kitchen — Lifestyle
Granola Warmth
Granola — Warmth
Functional FoodPremiumGranolaShelf ImpactInternational
(01)(Best Work — All Projects)

Six projects. All open. Scroll through everything — no clicking into separate pages needed.

(01) Nutrabay®
A+ Content · Packaging · Social Assets · © 2025
RageX Hero
RageX® — A+ Hero
BioAbsorb Hero
BioAbsorb® Whey
Creafizz Hero
Creafizz® Creatine
RageX A+ Banner
RageX® A+ Banner
BioAbsorb Dark Chocolate
BioAbsorb® Dark Choc
Creafizz A+ Banner
Creafizz® A+ Banner
Collagen A+ Banner
Collagen® Beauty
A+ ContentPackagingSocial AssetsFMCG
View Full Case Study ↗
(02) Project Work®
Freelance · Social Media · Skincare · © 2025
LED Mask
LED Mask — Skincare
Skincare Myths
Skincare Myths
Cetaphil Routine
Cetaphil Routine
Facial Lifecycle
Facial Lifecycle
Glass Skin
Glass Skin
Skin Best Friend
Skin Best Friend
FreelanceSocial MediaSkincare
View Full Project ↗
(03) FMCG Packaging®
Packaging · International · Print Ready · © 2024
Product 01
Series I · Product 01
Product 02
Series I · Product 02
Product 03
Series I · Product 03
Product 05
Series II · Product 05
Product 06
Series II · Product 06
Product 07
Series II · Product 07
Product 11
Series III · Product 11
Full Collection
Full Collection · Series I
PackagingInternationalPrint Ready
View Full Case Study ↗
(04) Brand Collateral®
Identity · Print & Digital · © 2023
Jewell Billboards

Billboards — OOH

Brand Campaign

Duval Billboard

Duval 2-in-1

OOH Advertising

Colour Book Cover

Colour Book

Customer Experience

Dealer Incentive

Dealer Program

B2B Sales Enablement

Colour Theory Guide

Product Brochure

Colour Theory Guide

Wood Coating Range

Product Sheet

Wood Coating Range

IdentityPrint & Digital
View Full Case Study ↗
(05) Baeman Clothing®
Brand Strategy · Independent · 0→1 · © 2022
Baeman Instagram Carousel
Instagram Carousel
Social Media Grid System
Social Grid System
Rose Collection Campaign
Rose Collection
Flipkart Storefront
Flipkart Store
Men's Jacket Listing
Flipkart Listing
Brand StrategyIndependentApparel0→1
View Full Project ↗
(06) Project — Tilliput®
Brand Design · Independent · © 2023
Tilliput Brand Overview
Brand Overview
Tilliput Logo Design
Logo Design
Tilliput Colour Palette
Colour Palette
Tilliput Brand Applications
Brand Applications
Tilliput Social Media
Social Media System
Brand DesignIndependent
View Full Project ↗
(02)(About Me)

Hey, I'm Vasu — a Delhi-based Creative Designer with 4 years of experience. The heart of it? Weaving meaningful stories through chaos.

Currently at Nutrabay, bridging the sentiment of people to brand — packaging, social assets, and high-conversion A+ imagery across multiple SKUs.

Packaging
Brand Identity
FMCG
A+ Content
Print Ready
Visual Systems
Nutrabay work
(03)(Journey)
2025
Present
Full-timeCurrent

Nutrabay

Creative Designer crafting packaging, social media assets, and conversion-focused A+ content for India's leading sports nutrition brand.

PackagingA+ ContentSocial AssetsFMCG
2024
In-officeFull-time

Krishna Overseas

Full-time designer contributing to FMCG packaging, brand identity, and print-ready design across domestic and international consumer goods clients.

PackagingFMCGPrint Design
2023
In-officeFull-time

Jewell Paints

Brand collateral, OOH advertising, and print design across multiple formats — from 40ft billboards to product brochures and dealer-facing materials.

Brand CollateralPrint DesignOOH
2022
Founder0 → 1

Baeman Clothing

Founded an independent clothing brand — explored unit economics, brand strategy, and storytelling hands-on from 0 to 1.

Brand StrategyApparelStorytelling
(04)(Outside the Studio)
Swimming
Swimming
Escaping gravity.
Travelling
Travelling
Collecting stories.
Sweet therapy
Sweet Therapy
Having a treat.
Running
Running
Chasing endorphins.

(05) — Contact

LET'S
DO
SOMETHING
TOGETHER.

Got a brand to build, a product to launch, or a design problem that needs solving? Drop me a line — I read every email.

raovasurv@gmail.com → I usually reply within 24 hours

What we could make —

Brand Identity
Logo, colour system, typography — the full visual language for your brand from scratch.
Packaging Design
Shelf-ready packaging that stands out and converts — from concept to print-ready files.
A+ Content & Catalogue
High-conversion product imagery and A+ modules for Amazon, Flipkart, and D2C storefronts.
Brand Collateral
Social assets, pitch decks, and print materials that keep the brand consistent everywhere.
Something else entirely
Have an idea that doesn't fit a box? Even better — let's talk.
Delhi, India · Open to full-time & freelance
LinkedIn ↗ Résumé ↗ Email ↗